AI-powered proposal intelligence for agencies

Turn messy client briefs into polished proposals in minutes.

DocDev is a structured discovery and validation system for digital agencies. Upload the brief, work through guided questions, catch contradictions before they cost you, and generate client-ready proposals in your own voice.

DocDev — Hollybrook Ecommerce Rebuild
Brief analysed — 8 insights extracted
Platform

Shopify

98%
Project type

Ecommerce rebuild

95%
Key goals

Conversion, speed, international growth

88%
Integrations

Klaviyo, Recharge, GA4

91%

Challenges found

High

Subscription solution missing

Medium

Timeline may be tight

Low

Migration scope undefined

The brief is never enough on its own.

Most agency proposals are written too fast, from incomplete information, without a structured discovery process. The result: scope gaps, client surprises, and proposals that don't quite hit.

📋
60%

of proposals contain at least one assumption never discussed with the client

⏱️
3–6 hrs

the average time an agency spends on a single proposal, most of it writing

📈
1 in 3

projects experience scope creep tied to unclear requirements in the original proposal

How it works

From brief to proposal in 5 steps.

DocDev is opinionated about the process. Follow the steps, catch the problems early, and generate proposals that are actually ready to send.

01

Upload the brief

Drop in the client brief, call transcript, sitemap, or brand guidelines. Paste notes directly if you prefer.

02

Review extracted insights

DocDev surfaces what it found: platform, goals, features, integrations, risks — each with a confidence score.

03

Answer discovery questions

Work through structured questions covering every dimension of the project. Context from the brief appears alongside.

04

Review challenges

Before you generate, DocDev checks your answers against the brief and flags anything that needs resolving.

05

Generate your proposal

A polished, client-ready proposal in your agency's tone and style. Edit sections, adjust the register, and export.

Features

Everything an agency needs. Nothing it doesn't.

Built for the realities of agency life. Fast, structured, and focused on the thing that matters — winning better work.

Intelligent brief parsing

Upload PDFs, call transcripts, or paste notes. DocDev extracts structured insights with confidence scoring so nothing slips through.

Guided discovery engine

Structured question sets built around platform, goals, scope, integrations, and risks. No blank page, no missed categories.

Challenge & validation

DocDev compares your answers against the brief and flags contradictions, gaps, and risks before you put pen to paper.

Proposal generation

Client-ready proposals generated in your agency's tone and style. Regenerate individual sections, adjust the register, export as PDF.

Agency tone of voice

Teach DocDev how you write. Define personality, preferred language, and avoided jargon. Every proposal sounds like you.

Reusable boilerplate

Save your standard terms, approaches, and methodologies. DocDev pulls them in where relevant, so you stop copying the same paragraphs.

Scope protection

Assumptions and risks are surfaced clearly. Less scope creep, fewer uncomfortable conversations mid-project.

Fast by design

From brief upload to proposal preview in under 20 minutes. DocDev removes the friction — you keep the craft.

Use cases

Works for any digital project brief.

Ecommerce, web apps, brand sites, SaaS products — if a brief is involved, DocDev helps.

Ecommerce

Shopify rebuild for a food & drink brand

The situation: Client brief mentions subscriptions, international growth, and a tight Q3 deadline.

DocDev: DocDev flags the subscription platform gap, recommends phasing international scope, and surfaces the timeline risk before the proposal is written.

Web App

React portal for a financial services firm

The situation: Call transcript is 90 minutes of requirements, most of them contradictory.

DocDev: DocDev extracts structured requirements from the raw transcript, identifies the top 4 contradictions, and helps you scope the project properly.

Brand Website

WordPress site for a design studio

The situation: One-page brief, vague on scope, clear on budget.

DocDev: DocDev guides you through a structured discovery session, documents assumptions, and generates a proposal that protects you and the client.

Agencies that use DocDev win more work.

We used to spend 4–6 hours on every proposal. DocDev gets us to a first draft in under an hour — and the brief analysis actually catches things we'd normally miss.

Sarah K.

Head of New Business, digital agency, London

The challenge validation is the best feature. It's stopped us from writing proposals with contradictions in them at least twice already.

James R.

Founder, product studio

It sounds like us. That was the test. We trained it on three of our best proposals and now every output reads like our team wrote it.

Marcus L.

Creative Director, agency of 12

Pricing

Simple pricing. No surprises.

Start small. Upgrade when you need more. Cancel any time.

Starter

For independent consultants and small agencies finding their feet.

£49/ month
  • 5 proposals per month
  • Core discovery questions
  • 1 agency profile
  • PDF export
  • Email support
Most popular

Agency

For growing agencies producing proposals regularly.

£149/ month
  • Unlimited proposals
  • Custom tone of voice
  • Tech stack preferences
  • Reusable boilerplate
  • Challenge & validation engine
  • 5 team members
  • Priority support

Studio

For established studios with a high proposal volume and multiple teams.

£349/ month
  • Everything in Agency
  • Unlimited team members
  • Multiple agency profiles
  • White-label export
  • API access
  • Custom proposal templates
  • Dedicated onboarding

Your next proposal is 20 minutes away.

Stop spending half a day on documents that should take an hour. Start with DocDev today.

No credit card required.